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Mimo Haile

Give it the Beans: The Beginning

Growing up, I always knew that my parents loved cars, especially my pops. They owned a car import and export service in Ethiopia in the 90s, built with passion and hard work. Mom was the expert in importing cars from Europe, and Dad sold the parts needed for the cars. My dad was also a huge car enthusiast, and he loved to tinker with engines, tuning different parts to improve the performance of the vehicles. My parent's business was more than just a way to make a living. It was their way of sharing their affinity for cars with their...

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Mimo Haile
What is this symbol?

What is this symbol?

Look, it's the new Mimo’s Coffee logo. Yay! ...What is it?  While many have guessed correctly, others have assumed the symbol to be a myriad of things: a carafe (close), genie bottle (uh...), or even a breast pump (what...).  The new logo is a Jebena, a customary Ethiopian, Eritrean, and Sudanese coffee pot made of clay. Jebenas are used in traditional coffee ceremonies where coffee is served in small clay or ceramic pots alongside an assortment of snacks such as popcorn, roasted barley with peanuts, dabo culao (fried bread), and hambasha (my favorite bread from back home). You can find...

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Mimo Haile
Jump Start: Brewing Mimo's Coffee

Jump Start: Brewing Mimo's Coffee

So you've been excited to try your new Mimo's Coffee delivery but don't know the best way to brew it at home? We're going to fix that right now.

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